Extrema Outdoor Belgium

Extrema Outdoor is a three-day outdoor festival in Belgium known for featuring the best and most current artists from contemporary underground electronic club music. Organized by Extrema, the festival has deep roots in the early Dutch and Belgian house music scenes.

For this edition, a bold and raw yet colorful visual identity was developed around a custom 3D-rendered object. The object was enhanced using a color gradient map that reflects the festival’s distinctive color palette. The letter E from the Extrema logo, rendered in 3D, was positioned prominently at the center of the design.

“Spray overlay” textures were added to introduce an urban, gritty edge to the visuals. These overlays also function independently as stylistic elements across various promotional materials.

Alongside a comprehensive suite of designs, assets, personalized artwork designs for artists, and guidelines, a merchandise collection including t-shirts and hoodies was designed and produced to extend the festival’s identity into wearable form.

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