Wish Outdoor Festival

Wish Outdoor returned to Blend X to expand on the full rebranding previously developed for the festival. The goal for this edition was to create a visual identity that evoked a strong sense of adventure, exploration, and open-air celebration - appealing to a broad audience with a mainstream-friendly tone, yet still carrying a distinctive creative edge.

The outcome was a vibrant, outdoor-inspired key visual, full of warm colors and sunlit tones. Subtle references to nature, discovery, and the festival experience were layered throughout, adding depth and visual storytelling that invites exploration.

The distinctive logo, originally developed by Blend X, was carried forward into this edition, paired with a quirky and characterful typeface selected to complement the identity. Together, they maintain continuity while allowing the visual language to evolve in a fresh and engaging direction.

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