The HupHub Club

The HupHub Club is a local club event that takes place at a different location with each edition. For this ongoing series, Blend X developed a bold visual identity including a logo and a central character that features prominently across all promotional materials.

The concept revolved around creating a playful, slightly quirky character that embodies the spirit of the night. A cat was chosen as the core symbol - known for its nocturnal nature, independence, and balance of wildness and charm. This character became the face of the event, giving each edition a distinctive and memorable presence, while staying flexible enough to adapt to different settings and themes.

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